The event will serve as a critical platform for interaction among leaders of creative industries, representatives of the public sector, business communities, international organizations, and creative professionals from BRICS countries.

The main theme is the future of creative industries as a driver of global economic growth and the strengthening of cultural cooperation. The discussion of current issues in creative industries aims to develop the internal potential of creative entrepreneurship in the alliance’s member countries, building on national distinctiveness.

The broad range of pressing issues in creative entrepreneurship and the high interest in modern trends in the development of creative industries have led to the inclusion of this topic in the business program of the First World Public Assembly. Two sessions are planned (a plenary meeting and a panel discussion) examining the role of the state and business in forming an inclusive culture of development and creative interaction among BRICS countries.

The event will be attended by BRICS country officials, government employees, art managers, designers, publishers, media holding executives, and IT industry leaders. The program includes discussions on the most in-demand topics: investing in cultural capital, exporting animation content, promoting national brands in the fashion industry, neural networks and creative content, new media, education in creative industries, shaping music trends, investments in creative industries, and cultural exchange among BRICS countries.