The Contest is aimed at developing international partnership, strengthening intercultural dialogue and promoting the values of public diplomacy. Experts analyze the relevance and social significance of projects, compliance with priorities, logical coherence, the realism of goals and plans, the reasonableness of costs and their correlation with results, the scale and international status of the project, the competence of the team and development prospects, the level of international partnerships and support, as well as information openness and opportunities for media coverage.
The Expert Council includes recognized experts in the field of public diplomacy from different countries: Salaam Fakhri Hannah Altwal, Head of the Representative Office of the World Peoples Assembly in the Hashemite Kingdom of Jordan, President of Avicenna, Senior Specialist at the United Nations Development Program (Jordan); Dshajani Irina, Chairman of the Association of the Eurasian Partnership (Verein fur eurasische Partnerschaft) (Austria); Sukruti Narayanan, Director of Business Development and Communications at the Australian media and IT conglomerate MEWorld (Australia); Sabirov Kabuljon Kasimovich - Deputy Secretary General of the World Peoples Assembly, Director of the SCO Center for People's Diplomacy in Uzbekistan (Uzbekistan); Igor Vasilyevich Khalevinsky - Member of the Supreme Advisory Council of the World Peoples Assembly, Chairman of the Council of the All-Russian Public Organization Association of Russian Diplomats (Russia); Victoria Chitungu - Director of the Livingston State Museum (Zambia), Svetlana Stefanova Sharenkova - Deputy Secretary General of the World Peoples Assembly, Chairman of the Bulgaria-Russia Forum (Bulgaria).