The international contest "Leader of Public Diplomacy" supports public leaders working to develop public diplomacy, strengthen interethnic peace and harmony, trust, and mutual understanding between peoples.
The contest organizer, the World Peoples Assembly, provides support and training to participants, and finalists are invited to the World Public Assembly to meet face-to-face at the final contest and meet with the project’s experts and mentors.
Since its inception, the contest has become an important platform for international cooperation at the civil society level. The contest promotes the development of a network of public diplomats and enforces public diplomacy.