Media is no longer just a source of information — it has become an architect of global perception and a mediator in intergovernmental and intercultural dialogue.

In an era of growing polarization, conflict-driven rhetoric, and information warfare, a critical question arises: whose side are the media on — destruction or creation, fear or meaning, manipulation or truth?

As the world undergoes tectonic shifts, media has the power to shape the humanitarian agenda — one that fosters trust, amplifies minority voices, preserves cultural diversity, and creates space for partnership rather than confrontation.

The theme — "The Mission of Media in a Time of Change: Responsibility, Partnership, Creation" — reflects not just the need for dialogue, but the need to form a shared humanitarian direction: from fragmentation to cooperation, from conflict to enlightenment, from fear to trust.